Sony Bravia 37" HD LCD KDL-37M4000

Advanced Contrast Enhancer (ACE)
Part of the cinematic drama in film-making comes from details found in shadows and dark areas of the picture. Sony?s Advanced Contrast Enhancer (ACE) uses real-time image processing to dynamically adjust backlight levels for improved contrast without masking details the filmmaker intended you to see. ACE delivers deep blacks in darker scenes, as well as fine details in shadows and other dark areas of the picture for a difference you can truly see.

BRAVIA Theatre Sync
BRAVIA Theatre Sync is based on the industry standard HDMI-CEC function and allows your HDMI cable to do more than just transmit pure digital audio and video signals by allowing one-touch control of compatible A/V components. Functions include: ONE-PUSH PLAY, ONE-PUSH THEATRE SETTINGS and ONE-PUSH SYSTEM POWER OFF

BRAVIA Engine Technology
The latest version of Sony?s respected BRAVIA Engine fully digital video processor uses a collection of unique SONY algorithms to significantly reduce noise and produce sharp, vibrant, life-like images... Dynamic Noise Reduction: Intelligently identifies and dramatically reduces noise in the signal according to the motion and brightness of each scene for clearer, crisper images. Detail Enhancement: Improved image enhancement algorithms render greater overall detail. Contrast Enhancement: Works with the Advanced Contrast Enhancer circuit to optimize the contrast for every scene to create better depth and reality. BRAVIA Engine technology optimizes the color, contrast, detail and clarity of every scene for the exceptional performance that BRAVIA HDTVs are known for.